Building any business using the Internet involves effective marketing strategies.  This is especially true for network marketing.  There are a variety of methods used, but you really need to think about what will help your business in the long run.

There are a ton of affiliate programs out there that focus on network marketing.  I have purchased many of these products and have learned from these tools.   I also found myself straying from my primary goal of building my MLM!

It is easy to get caught up in all the different offers that are being thrown at you. Sometimes it seems like product launches are bombarding you!  If you sign up for a free video, webinar and so on, you are bound to receive these offers.

People do make money on product launches. There is no denying it. But here is something to think about. Even top Internet Marketers such as Frank Kern know that there is much more to building a business than product launches.  If you are looking to build a business for long term success, you cannot rely on this method alone.

There are people who have succeeded by the use of affiliate programs, but I have also heard countless stories where people invested a great deal of money with very little to show for.  It’s not because they were “Failures” or because they were not “cut out” for the business.

With network marketing, if you find the right company – you can reach the goal of obtaining passive income.  Affiliate marketing is typically a one time sale unless you opt into a membership site where you pay a monthly fee for the product.

So what can you do to help build a long term successful network marketing business?  One of the primary things you can do is look at how you can provide value to others.  Network marketing is about building relationships.  How can you be of service to others and develop relationships?

There is nothing wrong with using a system to attract qualified leads, but you really need to go beyond the system.  This is all about bringing to the table what you have to offer.  People don’t join companies, they join people!  This is what your effective marketing strategies should focus on.  Providing high value to others!

If you would like additional information, please feel free to contact me!

Partners in Success!

Cheryl

I just heard an interesting statistic – 96% of the population does not like to sell or be sold!  If this is true, then it is probably helpful to consider rethinking your strategy for effective marketing.

Home parties for example, can be a fun social event.  But when I ask friends and family about what they think of home parties, they feel like it is something they do out of support to who ever invited them.  They feel obligated to buy at least one product and listen to the demonstrations.

How do you really feel about making a list of 100 people?  How do you really feel about receiving phone calls from a family member or friend about their latest opportunity?  Be honest with yourself!

Do you really like the idea of “closing the sale”?  If you have to convince someone to join an opportunity – how committed do you think that person will be?  If 96% of the population truly does not like the idea of this – how successful do you think it will be? How much fun will you be having?

These are the things that people think about if they ever had experiences with Network Marketing.  It does not have to be that way.  With the onset of the Internet, you have opportunities to work with people who are interested in the industry. You can enjoy yourself and build your MLM Company!

Network Marketing is a great industry if you find the right company and get the proper training!  Don’t be fooled into thinking that you have to pay a lot of money for training either.  I have dished out a lot of money in the past and found that there is high quality free training out there.

If you are interested in learning more, check out this free e-book Success in Ten Steps.  It is not an affiliate program and with it, you can discover how to access free training calls.  No pressures to join anything.  You can utilize the training even if you are with a company that you love! Get your team involved as well!

Partners in Success!

Cheryl

Two Free Effective Marketing Tools for Network Marketers are Google Alerts and Google Reader.  It is essential to keep up on your niche, the network marketing business and anything else that may be related to your business. These are some of the best tools for the job!

Google Alerts: Google Alerts is a wonderful way to search the Web and have the results sent to your email account.  If you use a Google email account, you also will have the ability to manage them.  You can choose the type of content you wish to receive, the frequency and the number of results.  It also allows you to set up several alerts.  You can utilize different search terms based on your interests.

I have alerts sent to my email account on a daily basis.  It gives me an opportunity to see the latest news in my areas of interest.  I also have discovered some wonderful blogs related to my niche.  It is much easier than doing searches on my own.

Google Reader: Once you have located some great blogs, you may want to consider subscribing to them. Google Reader is fantastic for organizing all of your blogs. You can place the blogs in different categories (i.e. Network Marketing, Internet Marketing, Leadership)

There is no better way to keep up with all of the material and information.  Google Reader allows you to easily skip over articles that do not interest you and focus on the posts you want to read.  Google reader also gives you the option of sharing content with others.

Benefits: There are huge benefits to reading other’s content.  Obviously you will educate yourself on what is going on in your niche and with the network marketing industry.  It will also give you an opportunity to connect with others who share similar interests.  By reading other blogs and sharing your thoughts, you are opening yourself up to new business connections and positive relationships.

Some of the most effective Marketing Tools are free!  Google Alerts and Google Reader are two great examples!

A wonderful article was recently posted on the Trump Blog on the proper use of Facebook . I highly recommend people who want to use Facebook as a form of social media marketing to read the article Wall to (Facebook) Wall Marketing for Investors and Entrepreneurs.

The article highlights the right and wrong ways to market your business without alienating others.

The author is Koz Khosravani, an Internet expert, computer analyst  and a top speaker who has worked with the best! (such as UCLA, Harvard, Microsoft, Anthony Robbins and of course Trump).

I really enjoy reading the blog posts from the Trump Initiative.  The authors do an excellent job presenting valuable information.

There are a lot of Internet Marketing gurus and trainers. Choosing effective Marketing training can quite frankly be a bit overwhelming. Before spending your hard earned money, you may want to consider the following:

Check out Free Training Offered:
This is important. You will get a sense of what someone has to offer, their training style, ability to communicate, and ability to teach. Pay close attention to this. I believe that people learn differently. Know what works for you.

I had once spent a great deal of time and money on a membership training site. I did learn a lot, but still did not grasp the whole concept of the Internet marketing. It was not until I took a free training course, where I actually was able to put all the pieces together (to this day one of the best trainings I ever received)

Was the other training course bad? No, I believe that it just did not suit my learning style. Other people were experiencing a great deal of success using the training. I just had to find something that suited me.

Resist the Pressure to Buy It All
Ahhh the Marketing Funnel – the offer – The call to Action. Important aspects of Internet marketing. I have learned over time to resist the temptation to buy every training course encountered. And there are a lot of great courses out there!

It is easy to loose focus when you are bombarded with offers that seem way to good to pass up. I was caught in this trap and as a result wasted a lot of time. I have learned that there will continue to be great courses offered in the future.

You may want to think about what you are trying to achieve and what your goals are when choosing a course. I actually pulled back from it all so that I could gain perspective on what it was I wanted to achieve. I wanted to focus on building my network marketing company. I was getting pulled into too many directions.

Other Factors:
Do you trust the trainer? How does their style and personality jive with yours? Is the information taught something that can be easily shared with your team (Duplication!), does it appear that the the training is just a way of selling products to your downline?

I ended up choosing courses because there was no high pressure to join anything. I believed the trainer remembered that I was a customer and was accessible and believe or not, because he said Thank You – and it was sincere.  The training was clear and easy to understand.

Effective Marketing Training can help you build your network marketing business. Just remember your goals and your main focus – building your network marketing team!

If you are at a loss of where to begin, there are two excellent resources.

• Network Marketing Specific: I highly recommend that if you are in network marketing obtaining a free copy of “Success in 10 steps”. It is an excellent resource that brought a lot of clarity to what I was doing.  This will also give you access to free training calls which will give you additional  skills to build your business. Click Here for your Free Copy

• General Internet Marketing Training: In relation to general Internet marketing, consider Ed Dales’ The Challenge. It is free.  While the focus is not on network marketing, it will give you an excellent foundation on using the Internet to build a business.

To your success!
Cheryl Lydston

Quiz: Name a leader in the internet marketing arena who 1) Offers an extraordinary amount of high quality, easy to understand training,  2) Offers it for Free,  3) does not sell anything during the training, and get this – 4) Will do this on an annual basis and constantly seek on improving things from year to year?

Answer: Ed Dale is an extraordinary leader who gives so much value.  Ed and his team have been Doing the famous “30 Day Challenge” for several years. It is pretty amazing how much he and his team contributes.  I credit the 30 day challenge for finally helping me to put all the pieces together and understanding how this business works!

The exciting news is that this year, starting July 1, 2010, the 30 Day Challenge has been revised.  It will be known as the challenge.  Take a look at the video and see what’s in store! And to quote Ed Dale “There’s no charge for awesomeness” The training remains free!

CLICK HERE to access and register for Ed Dale’s Challenge!

If you are attempting to master anything in life, the one thing that is needed is consistent action.  It has been proven time and time again. Effective Marketing success  is no exception.

One of the most important things you can do regardless of the amount of time or money you have is take consistent action on productive activities.  Here are some tips that can help you spend your valuable time and resources in the most productive way:

• Email: This is an important form of communication.  It can however take over your work day if not careful.  Keep in mind what you plan to achieve for the day and see if your time spent on emails is helping you towards that goal.  Try reading email two times per day.
• Timer: A number of successful marketers who use on-line strategies use a timer.  They will set aside a specified period of time (i.e. 30 minutes) and focus on writing articles for their blogs or another similar task.  They work through the time non-stop and arrange it so there are no interruptions.
• Focus: Focusing your energy on productive tasks is key. If your time you have for building your business is limited, this will be extremely important.  Are you working on tasks that will help you build your business or are you doing busy work?  You may want to keep a detailed journal of your activities and take an honest look at it.
• Rituals: What are your rituals? Do you take daily consistent action towards your business?  If you are not where you want to be with your business, you need to examine this. Are you consistently writing articles for your blog?  How about following up with your prospects? Are you consistently connecting with others and providing value?  These are all important things to consider
• Break it down:  You do not have to do it all at once.  If you have a large goal, break it down into small steps.  Choose one or two things that will help you meet this goal and start working on them.  Gradually build in consistent rituals.

If you are not where you want to be with your business, take an honest look at what you are doing. Discover small changes you can make and work consistently towards your goal.  You may be surprised at what you will accomplish.

Technology is wonderful and can help many people build their network marketing business.  There are email auto-responders, blogs, social sites, search engine optimization, pay per click and more.  These are all effective marketing tools when used correctly.

One marketing tool that is often overlooked in this high tech world is a hand written note or card.  This method has been around a while but has been replaced with other technologically advanced systems.

There are many examples of successful business people who use this method. Some examples include Bob Burg, Harvey Mackay, and Joe Girard.

Why Sending a Handwritten Note an Effective Marketing Tool

• It shows your customers and prospects that you care and are thinking of them
• Thank You notes show you really appreciate your customers’ time and business
• It will get more immediate attention than email (think of how quickly you can delete an email)
• Your customers or prospects will have something tangible to look at and appreciate.  They will appreciate the time you took to send them the note.
• It will help you stand out from your competitors
• Your customers and prospects will think positively of you and be more likely to send you more referrals.

When sending a personalized card or note, refrain from making it a sales pitch or an attempt to get more business.  Instead, thank them for their business and / or time.  During holidays, you may simply want to send them well wishes.  The point is that your card should be heart felt with no ulterior motives.

How to Develop your own Card Sending Marketing Tool:

1. Determine what type of cards you will use.  You can go to a store and purchase several different cards.  You can also make cards with your computer or use a computerized greeting card system that will allow you to create and send a card on-line.
2. Send a card to your customers or prospects on a routine basis.  Make sure they are sincere and not pitching a product or service.  Some even send quick hand written notes out monthly.
3. If you have something to offer that meets your customers or prospects’ needs without trying to sell them on what you have, include it in your card.  For example, if you know that one of your customers is interested in a particular sports team, you may send them a copy of an interesting article you read about that team.
4. Make the time to follow through with this task on a routine basis.  It will be well worth your efforts.

Stand out from the others and use hand written cards as a way to connect with your customers and prospects. Try this effective marketing tool and watch your business grow!

I am an advocate of the attraction model of network marketing.  I believe it is the most effective method to day.  As a leader, we need to keep current with what works.  A great way to do this is through Mike Klingler and Ann Sieg.  Renegade Professionals is a comprehensive training on using the Internet to build your business.  This will give network marketing leaders an opportunity to learn and sharpen important attraction marketing skills.  This will also give leaders information and tools for their distributors.  I try to avoid being “Pitchy” at this site, but this is a training I am passionate about.  It all started with Ann Sieg’s Renegade Network Marketer.  Renegade professional was developed by Mike Klingler so that people could learn the skills needed to apply what Ann has taught.

I am a student of Renegade Professionals.  When I joined, I thought the only way to make money on the Internet was to set up a website and sell stuff!  This training opened my eyes to an overwhelming amount of opportunities.  If I had to find any fault with the training, it is that it can be a little overwhelming at first.  I believe Mike solved this by including initial training on how to customize the training based on your experience.  This was the missing piece.  Mike did an excellent job with this and it really put me on the right track.  Another great aspect of this training is that the content is not stagnant.  Mike and his team continue to add relevant content as the need arises.  If there is a new way to use the Internet to build a business, I am confident that it will show up at the training site!

Whether or not you choose to join the training, I encourage you to educate yourself on effective methods.  It does not have to be any that I review or have posted on the site.  There is actually one free report available called the Attraction Marketing Manifesto.  Even if you never purchase anything from Ann Sieg or Mike Klingler, this report will really help provide some solutions to challenges network marketers are facing today.

I will be reviewing different trainings, programs and books a long the way.  I welcome feedback on any of the reviews.

To Your Success!

Cheryl

Please note:  I receive compensation from Links to free videos and / or ebook materials only if viewer decides to purchase any affilate products associated with these materials.

Welcome to Attraction Marketing Leadership.  You may have heard the saying “great leaders are made, not born”.   The purpose of this blog is to examine leadership development and how it can be utilized when building your business.   While the main focus of this site is to utilize attraction marketing principles, anyone interested in leadership development is encouraged to read and participate.   Thank you for visiting this site!

To Your Success!
Cheryl Lydston