Attraction Marketing Leadership

10/9/2009 – Please see my update!

I have to confess, this blog is very self-indulgent.  I love studying leadership, learning what attracts people to great leaders, and just about every aspect of this topic.  I was reminded of something very important as I was watching a video by Mike Klingler.  The purpose of the video was not to speak of leadership per se, but he did touch upon this topic.  What I am about to say may seem very contradictory to what this whole site is about.  If you want to be successful in Network Marketing, you do not have to have leadership skills before you experience success.  If you are using the Internet to build your on-line business, what you need to have is concrete, tangible skills.  You need to be able to use social marketing tools such as blogs, squidoo lenses, video postings, article marketing and so on to provide value based content.  You can experience a great deal of success, income and a following by developing competencies in these areas.

So does that mean developing leadership skills is a waste of time?  NO, not at all.  Obviously I place a lot of value on this.  I look at the development of leadership as progressive.  While you are developing competencies and using the Internet to attract others, you begin the process and journey of developing leadership skills for network marketing.  It really makes a lot of sense when you think about it.  If you are a leader, you are a teacher.  If you are a teacher you need to know how to use and apply the tools for success.  Regardless of the methods you use to build your network marketing business there are skills necessary for your ultimate success.  This includes leadership and listening skills.  The beauty of attraction marketing, your focus starts out with learning and teaching tangible skills.  I look at the development of leadership skills as something that occurs a long the way of your success.  With the more traditional methods of Marketing, much emphasis is placed on needing leadership skills before you can experience success.  This can be quite challenging, especially to the beginner.  This is another reason why using Web 2.0 is so powerful and can really help others attain success.

I would love to hear your opinions on this topic.

To your success!