Attraction Marketing Leadership

I recently read an article on leadership in Success Magazine called “leading Multitudes, Moving Mountains: Leadership in the 21st Century” by Chelsea Greenwood. The article highlights 7 traits great leaders must have. One of the traits was to Serve Others. Yes we serve our customers, but it is essential that we do the same for the team we are leading.  As Kevin Blanchard, leadership expert so eloquently stated in his new book The Heart of a Leader: Insights on the Art of Influence The flock is not there for the sake of the shepherd, The shepherd is there for the sake of the flock. We need to be working towards fulfilling the needs of our team members.  We need to find out what is important to them.  What are their goals?  What are they striving to achieve?

What does this all mean in the network marketing world?  I think we sometimes assume that one of our primary goals is to achieve financial independence. While this may be one thing we are striving for, there is probably more to it.  One thing you can do as a leader is to get to know your team members’ goals.  What are they striving for? More importantly, how can you give them the tools, support and encouragement to achieve these goals?  What is wonderful about attraction marketing is the focus on giving value and providing solutions.  We need to do this within our teams as well.  We also need to celebrate their successes, which can be more than generating  X number of leads.  Acknowledge their accomplishments. An amazing thing that I have observed is that when you do this, you create a loyal team who really are inspired to give it there all.

Please note: The link to Kevin Blanchard’s book is an affiliate link with Amazon.com.  I recieve commission on purchased made through this link.