Attraction Marketing Leadership

How much time do you spend on perfecting your presentation?  How about overcoming objections and closing the sale?  I am about to suggest a shift in where you focus your attention!  A key leadership skill for network marketing or any other business for that matter is listening!

There is not better way to learn about what your customer or potential team member wants than by listening to what they have to say.  Focus your attention on their wants, needs, challenges and desires.  Do this NOT to manipulate the other person to buy a product or join your team, but rather to learn if what you have to offer can truly benefit them.

The following are a few tips to enhance your listening skills:

• Give your undivided attention: It’s obvious – no email, phone calls, and other distractions when you either call or meet with someone!

• Focus on what the other is communicating: Focus on what they are saying and the meaning behind it.  Don’t worry about trying to figure out how your product/opportunity will help them.  Focus on learning about the person.

• Listen without judgment:Many times in our fast paced world we listen to bits and pieces and formulate judgments without really hearing what someone has to say! Also, your judgments may interfere with learning about the other person.

• Restate: Restate or communicate back what you have heard from the other person.  This shows you are truly listening and can help clarify any misunderstandings about what the other person is saying.

When you make the shift to focus on listening, you begin to develop a positive relationship with others.  Even if your product or opportunity is not appropriate to meet the other person’s needs, they may end up making referrals to you because of how you treated them.