I just heard an interesting statistic – 96% of the population does not like to sell or be sold!  If this is true, then it is probably helpful to consider rethinking your strategy for effective marketing.

Home parties for example, can be a fun social event.  But when I ask friends and family about what they think of home parties, they feel like it is something they do out of support to who ever invited them.  They feel obligated to buy at least one product and listen to the demonstrations.

How do you really feel about making a list of 100 people?  How do you really feel about receiving phone calls from a family member or friend about their latest opportunity?  Be honest with yourself!

Do you really like the idea of “closing the sale”?  If you have to convince someone to join an opportunity – how committed do you think that person will be?  If 96% of the population truly does not like the idea of this – how successful do you think it will be? How much fun will you be having?

These are the things that people think about if they ever had experiences with Network Marketing.  It does not have to be that way.  With the onset of the Internet, you have opportunities to work with people who are interested in the industry. You can enjoy yourself and build your MLM Company!

Network Marketing is a great industry if you find the right company and get the proper training!  Don’t be fooled into thinking that you have to pay a lot of money for training either.  I have dished out a lot of money in the past and found that there is high quality free training out there.

If you are interested in learning more, check out this free e-book Success in Ten Steps.  It is not an affiliate program and with it, you can discover how to access free training calls.  No pressures to join anything.  You can utilize the training even if you are with a company that you love! Get your team involved as well!

Partners in Success!

Cheryl

There are a lot of Internet Marketing gurus and trainers. Choosing effective Marketing training can quite frankly be a bit overwhelming. Before spending your hard earned money, you may want to consider the following:

Check out Free Training Offered:
This is important. You will get a sense of what someone has to offer, their training style, ability to communicate, and ability to teach. Pay close attention to this. I believe that people learn differently. Know what works for you.

I had once spent a great deal of time and money on a membership training site. I did learn a lot, but still did not grasp the whole concept of the Internet marketing. It was not until I took a free training course, where I actually was able to put all the pieces together (to this day one of the best trainings I ever received)

Was the other training course bad? No, I believe that it just did not suit my learning style. Other people were experiencing a great deal of success using the training. I just had to find something that suited me.

Resist the Pressure to Buy It All
Ahhh the Marketing Funnel – the offer – The call to Action. Important aspects of Internet marketing. I have learned over time to resist the temptation to buy every training course encountered. And there are a lot of great courses out there!

It is easy to loose focus when you are bombarded with offers that seem way to good to pass up. I was caught in this trap and as a result wasted a lot of time. I have learned that there will continue to be great courses offered in the future.

You may want to think about what you are trying to achieve and what your goals are when choosing a course. I actually pulled back from it all so that I could gain perspective on what it was I wanted to achieve. I wanted to focus on building my network marketing company. I was getting pulled into too many directions.

Other Factors:
Do you trust the trainer? How does their style and personality jive with yours? Is the information taught something that can be easily shared with your team (Duplication!), does it appear that the the training is just a way of selling products to your downline?

I ended up choosing courses because there was no high pressure to join anything. I believed the trainer remembered that I was a customer and was accessible and believe or not, because he said Thank You – and it was sincere.  The training was clear and easy to understand.

Effective Marketing Training can help you build your network marketing business. Just remember your goals and your main focus – building your network marketing team!

If you are at a loss of where to begin, there are two excellent resources.

• Network Marketing Specific: I highly recommend that if you are in network marketing obtaining a free copy of “Success in 10 steps”. It is an excellent resource that brought a lot of clarity to what I was doing.  This will also give you access to free training calls which will give you additional  skills to build your business. Click Here for your Free Copy

• General Internet Marketing Training: In relation to general Internet marketing, consider Ed Dales’ The Challenge. It is free.  While the focus is not on network marketing, it will give you an excellent foundation on using the Internet to build a business.

To your success!
Cheryl Lydston

Sometimes Leadership is a balancing act.  You need the wisdom to make decisions of when you should be more involved and when to pull back.  I have had the experience to observe the effects of this throughout my career.  I have seen people in leadership positions take on a more relaxed role and not establish any type of structure. They were very laid back. People on the team were lost, looking for direction and getting very frustrated.  I have also seen people in leadership positions take on a more controlling role. They micro managed their teams, checking every little thing there team was doing, and giving very little responsibility to others.  This was very suffocating to the team and demoralizing.  I believe with leadership, you need to balance this all out.  There are some times where you need to be a little more ridgid and times where it is okay to be laid back.

Balancing it all out in network marketing requires flexibility and wisdom.   You need the flexibility to adapt and respond to what is going on in the industry. If you are to be focusing on being a provider of solutions, flexibility is needed to find new ways of meeting those needs. You need the flexibility of helping your downline when they are struggling with an approach to build their business. Remeber that attraction marketing is not like the generic, simplified mlm recruiting methods of the past. You need to be flexible in your approach on when to be more structured and when to be a little more laid back. You may find that a more structured approach with someone in your down line is needed when they are brand spanking new! You are laying the foundation for that person and they need more guidance. The wisdom needed for such decisions come from experience. You need the wisdom to decide what actions to take, what approach you should use, and when to take action. I view leadership as a fluid and flexible. There is a right time and place for different leadership roles.