There are a lot of Internet Marketing gurus and trainers. Choosing effective Marketing training can quite frankly be a bit overwhelming. Before spending your hard earned money, you may want to consider the following:

Check out Free Training Offered:
This is important. You will get a sense of what someone has to offer, their training style, ability to communicate, and ability to teach. Pay close attention to this. I believe that people learn differently. Know what works for you.

I had once spent a great deal of time and money on a membership training site. I did learn a lot, but still did not grasp the whole concept of the Internet marketing. It was not until I took a free training course, where I actually was able to put all the pieces together (to this day one of the best trainings I ever received)

Was the other training course bad? No, I believe that it just did not suit my learning style. Other people were experiencing a great deal of success using the training. I just had to find something that suited me.

Resist the Pressure to Buy It All
Ahhh the Marketing Funnel – the offer – The call to Action. Important aspects of Internet marketing. I have learned over time to resist the temptation to buy every training course encountered. And there are a lot of great courses out there!

It is easy to loose focus when you are bombarded with offers that seem way to good to pass up. I was caught in this trap and as a result wasted a lot of time. I have learned that there will continue to be great courses offered in the future.

You may want to think about what you are trying to achieve and what your goals are when choosing a course. I actually pulled back from it all so that I could gain perspective on what it was I wanted to achieve. I wanted to focus on building my network marketing company. I was getting pulled into too many directions.

Other Factors:
Do you trust the trainer? How does their style and personality jive with yours? Is the information taught something that can be easily shared with your team (Duplication!), does it appear that the the training is just a way of selling products to your downline?

I ended up choosing courses because there was no high pressure to join anything. I believed the trainer remembered that I was a customer and was accessible and believe or not, because he said Thank You – and it was sincere.  The training was clear and easy to understand.

Effective Marketing Training can help you build your network marketing business. Just remember your goals and your main focus – building your network marketing team!

If you are at a loss of where to begin, there are two excellent resources.

• Network Marketing Specific: I highly recommend that if you are in network marketing obtaining a free copy of “Success in 10 steps”. It is an excellent resource that brought a lot of clarity to what I was doing.  This will also give you access to free training calls which will give you additional  skills to build your business. Click Here for your Free Copy

• General Internet Marketing Training: In relation to general Internet marketing, consider Ed Dales’ The Challenge. It is free.  While the focus is not on network marketing, it will give you an excellent foundation on using the Internet to build a business.

To your success!
Cheryl Lydston

It has been a while since my last post.  Okay, It has been a long while since my last post!   I really took  time to take a step back and reflect on what I really want to accomplish.  During this process, It has been very clear to me the power of focus for your Network Marketing Success.

It is sooo easy to loose focus on what you want to accomplish.  If you are working on-line with any type of business, you know how easy it is to get distracted.

There’s the fun, social stuff (i.e on-line farming, on-line poker).  I think these are great things.  I have read posts from others stating that these are time wasters or that it is not the professional thing to do.  I have connected and made new friends – so to me it is worth it.  Everything in moderation.  I usually do these  things after I accomplish what I set out for the day.  Do what is right for you!

Then there are the launches, promotions, trainings etc.  It is so easy to get drawn into these offers.  Don’t get me wrong, there’s a lot of great information and training by some amazing people.  You just really need to be focused on what you want to accomplish and if the timing is right.  Believe me – I have been pulled through the marketing funnels and have been on information overload.  I have become much more selective in how I spend my money on training and where I focus my energy.  You can also find some amazing free training.

Focusing on one stream of income!  Okay, I know the big thing in Internet Network marketing is focusing on multiple streams of income.  I found myself getting more and more into affiliate marketing and internet marketing as opposed to network marketing!  I think there is absolutely nothing wrong with affiliate and internet marketing.  I do have one affiliate product on my website.  I also have some pretty amazing friends who are doing this and doing this quite well!  If I make a sale – that’s okay.  If I don’t – that’s okay too.  My focus is on building my MLM.

I have decided that my primary focus is on Network Marketing Success by first and foremost helping others to build their business.   This to me involves building relationships and providing free, high quality training and resources.

You will find ONE affiliate item on my site because I actually use the product and believe in it.  I do earn money from this product if you decide to purchase it, but you are welcome to buy it from any other resource!

To your success!

Developing Leadership is indeed necessary for MLM success. I was reminded of an important key to success when listening to Anthony Robbins today.  My last post posed the question  – Do you need leadership skills to experience success in Network Marketing?  Probably the most important aspect of any success, whether it is in network marketing or anything else, is your psychology.

Robbins indicated that success is 80% psychology.  How true.  Your ability to get yourself to take action on a regular basis, the drive to keep going even if you are getting frustrated, and your willingness to committ is essential.  Knowing how to do something is the easy part.

Just look at the diet industry.  There are probably millions of books, systems, products ideas all related to loosing weight.  I would also guess that most people know deep down what they need to do.  Unfortunately this is a looming problem.

My last post indicated that MLM success was dependent upon the ability to pass on tangible skills, tools and knowledge.  That’s only a small piece of the puzzle.  Reflecting upon all of this, I believe that Developing Leadership skills is critical.

Great leaders by nature have developed the psychology it takes to succeed.  In addition, they can empower their team members to do the same.

10/9/2009 – Please see my update!

I have to confess, this blog is very self-indulgent.  I love studying leadership, learning what attracts people to great leaders, and just about every aspect of this topic.  I was reminded of something very important as I was watching a video by Mike Klingler.  The purpose of the video was not to speak of leadership per se, but he did touch upon this topic.  What I am about to say may seem very contradictory to what this whole site is about.  If you want to be successful in Network Marketing, you do not have to have leadership skills before you experience success.  If you are using the Internet to build your on-line business, what you need to have is concrete, tangible skills.  You need to be able to use social marketing tools such as blogs, squidoo lenses, video postings, article marketing and so on to provide value based content.  You can experience a great deal of success, income and a following by developing competencies in these areas.

So does that mean developing leadership skills is a waste of time?  NO, not at all.  Obviously I place a lot of value on this.  I look at the development of leadership as progressive.  While you are developing competencies and using the Internet to attract others, you begin the process and journey of developing leadership skills for network marketing.  It really makes a lot of sense when you think about it.  If you are a leader, you are a teacher.  If you are a teacher you need to know how to use and apply the tools for success.  Regardless of the methods you use to build your network marketing business there are skills necessary for your ultimate success.  This includes leadership and listening skills.  The beauty of attraction marketing, your focus starts out with learning and teaching tangible skills.  I look at the development of leadership skills as something that occurs a long the way of your success.  With the more traditional methods of Marketing, much emphasis is placed on needing leadership skills before you can experience success.  This can be quite challenging, especially to the beginner.  This is another reason why using Web 2.0 is so powerful and can really help others attain success.

I would love to hear your opinions on this topic.

To your success!